Band of Outsiders have collaborated with art icon Ed Ruscha for their latest campaign, but instead of doing perhaps what is most obvious and enlisting Ruscha for some prints, they went with using him as their model.
It's really cool to see him looking so chilled, even if the whole shot-on-portrait doesn't quite do the clothes much justice - they should definitely have included more of the dog...
BandOfOutsiders.com
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